Amazon Pay-Per-Click (PPC) Management Services

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Optimizing Pay-Per-Click Advertising with Data-Driven Solutions

Discover the power of our data-driven Amazon consulting! At Awesome Dynamic, our specialized team focuses on optimizing pay-per-click advertising on Amazon. We keep a watchful eye on your ad campaigns, ensuring campaigns are optimized for maximum impact while managing budgets efficiently. With Amazon advertising, you’ll see clicks and conversions soar. Clients who have invested in our Amazon PPC advertising services benefit from the following perks:

  • Flexible Amazon PPC Cost, Tailored to Your Ad Spend: Our pricing adapts to your advertising budget, ensuring cost-effective solutions for your online marketing and advertising expenses.
  • No Commitment on Ad Spend: With no hidden costs or commitments, our month-to-month plans offer complete transparency, cost-effectiveness, and flexibility.
  • Increased Sales: Watch your sales climb as our expertly managed PPC Amazon Ads drive targeted traffic to your products.
  • Boosted Brand Visibility: Stand out from the crowd with increased exposure on your online advertising platform, reaching more potential customers.
  • Lower Advertising Cost of Sales (ACoS): Over time, experience a decrease in your ACoS, optimizing your Amazon PPC Advertising spend for better ROI.
  • Enhanced Brand Loyalty: Engage and retain customers with a compelling Amazon PPC strategy that fosters a sense of brand loyalty.
  • Heightened Brand Awareness: Expand your brand’s reach and recognition, solidifying your presence in the competitive Amazon marketplace.

ACoS Slashed by 60% While Boosting Sales

A seller specializing in high-end drawer/cabinet organization systems teamed up with Awesome Dynamic to build a strong presence on Amazon. Facing challenges in creating compelling product listings and running effective advertising campaigns, they struggled to compete with lower-priced competitors, demonstrate product value, and reach their intended audience.

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Advertising Overhaul

What is Amazon Advertising Management?

The average seller may wait months for a product to appear high enough in Amazon’s organic search results, but Amazon pay-per-click ads get your products in front of the right customers faster. By putting ad spend behind your listings and taking advantage of your Amazon advertising options, you can quickly bump your products up to the first page of search results. 

We provide comprehensive Amazon PPC Management, leveraging real-time data and insights to optimize your campaigns. To drive growth and visibility, our Amazon agency focuses on:

  • Identifying growth opportunities
  • Precisely targeting high-performing keywords
  • Strategically allocating your budget for maximum ROI
  • Lowering your ACoS while expanding your reach

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Awesome Dynamic educates us and helps us understand our business. Full review on Clutch.co.

— Angie

Working with the Awesome Dynamic team has been a fantastic experience. Read full review on Clutch.co.

— Billy

Their team provided valuable insights and implemented changes that had a direct impact on our sales growth. Full review on Clutch.co.

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Ready to Start Amazon Pay-Per-Click Advertising?

Unlike many Amazon PPC services, our Amazon PPC consulting agency believes in a steady approach. You don’t have to develop your strategy all at once. Instead, we use the first few weeks of your campaign as a test-and-learn period. By closely monitoring your performance, we develop a strong Amazon performance advertising strategy that propels you forward and positions you for long-term success.

1. Set Your Goals

The best Amazon PPC management approach is to use your advertising goals to help shape your strategy. Knowing your goals before you get started is important. If your focus is on driving sales, we focus your ads on converting clicks into orders. If you’re hoping to create greater brand awareness, we focus on impressions and set strong cost-per-click bids to help you win more keywords and achieve greater visibility.

During your first consultation, your Amazon PPC manager will review these goals to help ensure we are compiling an advertising strategy that aligns with your desired outcomes.

2. Decide Which Products to Advertise

With our Amazon Pay Per Click services, we carefully select the right product listing ad to help you effectively reach your goals. If you’re using Sponsored Product ads, check that the products you choose are in stock and competitively priced to increase your chances of displaying your ad and winning the Buy Box.

3. Prep Your Product Detail Pages

Amazon display advertising can drive shoppers to your product detail pages, so you want to ensure your listings are as strong as possible. Our Amazon PPC Agency will review your listings and optimize your content to make sure it includes the following:

  • Accurate, descriptive product titles
  • High-quality product images and infographics
  • Relevant, helpful product information
  • Five feature bullet points
  • Relevant keywords in the copy and on the backend

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Cost-Effective Amazon PPC Solutions

Choose the support you need. We offer pricing models based on your ad spend, with options for advertising management alone or comprehensive account management. Our transparent, month-to-month plans are tailored to your budget and needs. Contact us to find the best fit for your business.

Amazon PPC Marketing & Higher Organic Rankings

Did you know that Amazon PPC advertising helps improve your organic search rankings? Amazon PPC ads give us valuable insights into how specific keywords help drive clicks. Applying keywords that were successfully used in PPC Amazon ads linked to your product detail pages allows our Amazon PPC consultants to optimize your product listings and boost your ranking in organic search results.

Amazon PPC Advertising Creates a Seamless Experience

Amazon ads often don’t feel like ads at all. Amazon PPC ads blend in with the other products listed on the organic search results page, creating a more seamless and less intrusive experience for shoppers—and more clicks and conversions for you.

There are a variety of Amazon PPC ad types to help vendors and sellers grow their businesses and expand their reach. Whether you are new to Amazon PPC advertising or interested in optimizing your existing campaigns, our PPC Management Services help you get the most bang for your advertising buck.

Let’s Get Started

Why should we advertise? We don’t want to waste money.

Advertising is a crucial part of a larger strategy to direct focus to your product listings. In order to maximize the benefits of your PPC campaign, it’s important to focus on your overall account health, seller ranking, and listing optimization. These elements work together to attract attention and provide valuable data to further improve your copy and keyword outreach.

Why do our PPC campaigns need to be monitored and adjusted?

Buyer habits and trending keywords are in constant flux. Your ACoS (Advertising Cost of Sale) can skyrocket when ads, bids, and keywords are not routinely optimized. With consistent monitoring, you can make the most of your advertising budget and develop the most effective strategy to reach your target audience.

What is the best PPC strategy?

For Amazon PPC ads, opt for a steady approach by setting goals, thoughtfully selecting the products you want to promote, and considering the audience you want to appeal to. Once you have a PPC strategy in place, optimize your product listings with valuable keywords, informative copy, and high-quality images. It's important to continually monitor your campaign performance. Many sellers find that hiring an Amazon consulting agency is helpful for campaign management and growth.

What are Amazon Ads?

Amazon Ads help you promote your products and brand to drive awareness, consideration, conversion, and loyalty. With most Sponsored Products, Sponsored Brands, and Sponsored Display ads, you choose your budget and how much you want to spend per click.

With Amazon Ads, you also have the option of:

Stores: A free, multi-page webstore that you can customize to showcase your products and brand

Audio Ads: 10-30 second ads that promote your products or brand on Alexa-enabled devices

Video Ads: Product or brand videos that play on Amazon's websites, mobile apps, and Fire tablet wake screens

How do Amazon Ads work?

With Amazon Ads, sellers only pay when the shopper clicks on your ad, regardless of whether this results in a sale. With this pay-per-click (PPC) model, sellers can target specific keywords to create ads for their products. These ads appear on Amazon’s search engine results page (SERP) and competitor product listings.

What PPC ad types does Amazon have?

With Amazon PPC ads, you can choose from Sponsored Products, Sponsored Brands, Sponsored Display, and Sponsored Brands Videos.

10X Brand Sales with Advertising in 3 Months

NEXGEL, a manufacturer of hydrogel products, partnered with Awesome Dynamic to strengthen its Amazon presence and accelerate growth across its expanding portfolio. Despite a strong product lineup and strategic acquisitions, they faced challenges with limited support and direction from their previous agency. Awesome Dynamic stepped in to optimize their Amazon strategy, enhance brand visibility, and manage product launches to drive long-term growth.

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The Benefits of Amazon PPC Management

Increase Sales

Consumers come to Amazon ready and willing to buy. Your Amazon PPC Specialist will help you target shoppers who are actively looking to buy products like yours and direct them to your product pages and Amazon online store.

Boost Visibility

Advertising has been shown to give brands and products an instant boost in visibility. Amazon PPC ads are strategically displayed in highly visible places—such as on product detail pages or the first page of search results—to grab the shopper’s attention.

Control Costs

With Amazon Pay-Per-Click advertising, you pay only for the clicks your ads receive. By tracking your ad spend and performance through your campaign reports, you can easily see what’s working and what isn’t. This gives you the reassurance you need to adjust your e-commerce PPC advertising campaigns and maximize the effectiveness of your strategy.

Full Funnel Advertising Strategy

Amazon paid search advertising full funnel strategy; going from top of funnel to grow brand awareness to mid funnel, increase consideration and the bottom of funnel to purchase intent

Grow Brand Awareness

  • Increase the visibility of your brand and catalog
  • New product launch
  • Best ad types: Sponsored Brand and Sponsored Display

Increase Consideration

  • Engage with your target market and grow your brand
  • This is where customers compare your brand with competitors—how will you stand out?
  • Best ad types: Sponsored Display, Sponsored Brand, and Sponsored Brand Video

Purchase Intent

  • Highest intent to make a purchase
  • Re-engage customers
  • Best ad types: Sponsored Product, Sponsored Display, and Sponsored Brand Video

Types of Amazon PPC Ad Campaigns

Amazon offers sellers access to four PPC advertising formats. While all ad formats are available through Amazon, certain ad types are restricted to certain sellers. What Amazon PPC campaign structure is right for your brand? Here’s a breakdown of the available PPC advertising formats:

  1. Sponsored Product ads let you promote individual product listings to consumers as they browse their search results.
  2. Sponsored Brand ads help drive awareness of your brand by featuring your brand logo alongside three of your products.
  3. Sponsored Brand video ads appear on Amazon and outside markets, and customers are linked to your product detail page.
  4. Sponsored Display ads target shoppers as they browse similar products; these ads may be configured to reach audiences outside of Amazon.
Amazon paid search advertising ppc examples of placement

Understanding Amazon Paid Search Advertising Ad Types

Sponsored Product Ads

Sponsored Product ads are keyword-targeted Amazon pay-per-click ads shown above and within search results and product detail pages. They are also shown on desktop and mobile devices. 

This Amazon optimization platform offers the most granular control over ad targeting precision and is a great Amazon PPC management tool for boosting your sales and visibility. Simply choose how much you want to bid for a click, set a daily budget to help control your ad spend, and pay only when your ad is clicked. Our pay per click consultants help determine which keywords and bidding strategies are best for your products to ensure you get the most bang for your budget.

Sponsored Brand Ads

Sponsored Brand ads are keyword-targeted, pay-per-click ads at the top of the search results page. These Amazon PPC ads feature your brand logo, a custom headline, and three product listings. If you don’t offer three Amazon products, you cannot run this type of ad.

By clicking on a Sponsored Brand ad, the shopper is directed either to a landing page that features a variety of products or to your Amazon Storefront. If you are an Amazon Vendor and eligible for Amazon advertising, a third option allows you to direct shoppers to any Amazon URL that houses at least three of your products.

Sponsored Brands Video Ads

Video ads appear on Amazon and in outside markets. These attention-grabbing videos stand out in desktop and mobile results and link customers to your product detail page.

Sponsored Display Ads

Sponsored Display ad campaigns use auto-generated display creatives that help inspire purchases and have the familiar Amazon look and feel. Based on the targeting options selected, ads run on desktop and mobile, detail pages, and across other Amazon pages. Ads can also be configured to reach audiences off Amazon via third-party publishers. When shoppers click your ads, they are directed to your product detail page.

Combine Multiple Ad Types to Reach Goals

For eligible sellers, our PPC management consulting agency recommends running an assortment of different ad types. Each ad format has unique strengths and helps the seller accomplish various goals. We keep your goals and budget in mind as we incorporate the best combination of ad types into your Amazon search engine placement marketing strategy.

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Ad Targeting and Keyword Match Types

Amazon remarketing and PPC ad targeting are performed on the keyword and product Amazon Standard Identification Number (ASIN) levels. Sellers place bids on relevant keywords or ASINs, and if their bid wins and their ad matches the search, the ad is displayed to shoppers.

Your Amazon PPC Consultants will consider every available option to determine your brand’s strongest course of action. As part of our Amazon PPC management services, your Awesome Dynamic team undertakes thorough keyword research to determine which keywords will produce the best results for your products. 

Reputable PPC Management Agencies will use this research to determine the terms you should bid on and manage your ongoing bidding strategy. With 15+ years of experience and clients in a wide range of industries, we manage PPC campaigns with an approach that makes the most of your budget. 

Automatic vs. Manual Campaigns

Automatic Campaigns 

Amazon’s algorithm handles targeting, automatically matching your ads to relevant customer searches and products. This is ideal for initial campaign setup, discovering new keywords, and gathering data on customer search behavior.

Manual Campaigns

You have full control over keyword selection, bidding, and targeting, allowing for precise optimization. This is best for fine-tuning campaigns, targeting specific keywords, and maximizing performance for established products.

Choosing the Right Keyword Match Type

Choosing the right keyword match type is paramount to reaching customers and driving more sales. Here are the main areas of keywords that your Amazon PPC Management Agency will research and explore on your behalf:

Broad Match
Broad-match keywords offer the widest traffic exposure. Here, your ad may appear when a shopper searches for your keyword in any order, including close variations.

Phrase Match
Phrase match keywords are slightly more restrictive than broad match but can drive more relevant traffic to your ads. Your ad may appear when a shopper searches for your exact phrase or a sequence of words that includes your keyword.

Exact Match
Exact match is the most restrictive keyword match type, but it helps to drive the most relevant traffic. For your ad to appear, a shopper’s search term must exactly match your keyword.

Negative Phrase and Negative Exact Matches
Both negative keyword options help to maximize relevant clicks and minimize irrelevant keywords. Applying a negative match type to keywords prevents your ads from showing when a shopper searches for those terms.

With a wide range of Amazon SEO services, Awesome Dynamic advertising experts research and determine which keywords to target for your campaign and develop a plan for your advertising placement and bidding. Our PPC campaign services keep your advertising campaigns on track, producing results while staying within budget.

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PPC Management Amazon Best Practices

Sponsored Product Ads

  • Use keyword suggestions and track performance to help optimize PPC campaigns.
  • Target keywords most relevant to the products being promoted.
  • Set the maximum bid you are willing to pay for each click.

Sponsored Brand Ads

  • Target keywords most relevant to the products on the ad page.
  • Maximize impressions for the ad using phrase and broad match keywords.
  • Use engaging headlines to help drive clicks.

 Sponsored Display Ads

  • Utilize targeting options to run ads on desktop and mobile devices.
  • Run ads on product detail pages as well as other Amazon pages.
  • Use auto-generated display creative to help inspire purchases and maintain a consistent look and feel while shopping on Amazon.

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