January 10th, 2024
For ecommerce sellers, capturing customer interest is no small feat. Video content is a quick and effective way to gain customer trust, establish a strong brand identity, and increase sales. It's so persuasive that 78% of consumers state that watching a video has influenced their buying decisions.
Engaging visual content marketing captivates your audience and builds a deeper connection, making your products memorable. By integrating ecommerce video marketing into your brand-building strategy, you can create an immersive shopping experience that drives conversions and fosters lasting brand loyalty.
Video Marketing for Ecommerce Sellers
Whether you're aiming to build brand awareness, drive conversions, or boost engagement, you can create content tailored to your goals. In our video marketing guide, we’ll explore seven of the most popular video advertising options for sellers.
1. Company culture videos
Company culture videos help customers connect to your brand. Use this compelling video content to demonstrate your brand identity and tap into shoppers' pain points and interests. Show your workplace, mission, and vision to engage your target audience. These versatile brand-building videos can also be used for recruitment and PR.
Tips for creating effective company culture videos:
- Share your brand vision, origin, and culture
- Give customers a peek behind the scenes
- Ask your team for their creative input
- Adopt an authentic and honest tone
- Showcase your struggles and triumphs
- Consider using humor to connect to your audience
Where you can use it:
- Product pages
- Website About Us or homepages
- Marketing through social media
- Email newsletters
- Company blogs
- Amazon Brand Stores
- Amazon Premium A+ pages
2. Educational videos
Educational videos establish your expertise and help customers know what to expect from your products. To gain authority in your field, create content that provides real value to shoppers.
Tailor your content to the interests, needs, and concerns of your target audience. Answering common questions and showcasing how your product can be used is a great way to boost customer satisfaction and sales.
Popular examples of educational videos include:
- Explainer videos
- Training videos
- Tutorials
- How-to’s
- Q&A’s
- Webinars
Where you can use it:
- Product pages
- Website About Us and FAQ pages
- Marketing through social media
- Email newsletters
- Amazon Brand Stores
- Amazon Premium A+ pages
3. Landing page videos
Position this ecommerce video marketing as the centerpiece of your landing page, delivering compelling content with a strategically placed call-to-action to capture attention and drive conversions. Test long and short versions to discover the best approach for enhancing your brand impact.
There are four primary categories of landing pages:
- Background videos that auto-play
- Pop-up videos
- Hero videos that sit above the fold on your landing page
- Educational content, case studies, and testimonials
Where you can use it:
- Website landing pages
4. Product videos
These powerful videos give shoppers a real-world feel for your products. Display packaging, highlight features, and showcase your product from every angle to establish realistic customer expectations.
This engaging content builds trust and boosts conversions. Consider partnering with an ecommerce agency with professional video advertising services to develop compelling content and establish your brand as an authority in your industry.
Popular product video styles:
- Product demos
- Teasers
- Promotional videos
- Explainer videos
- Problem-solving videos
Where you can use it:
- Website landing pages
- Blogs
- Social media
- Product pages
- Email newsletters
- Amazon Brand Stores
- Amazon Premium A+ pages
5. Live video
Live video advertising provides ecommerce sellers with the opportunity to engage with their customers in real time. This online marketing has become increasingly popular due to its strong ability to trigger the “buy now” response.
By offering exclusive limited-time discounts, many shoppers are motivated to complete their purchase to avoid missing out. They can directly purchase the displayed items without having to leave the stream.
Where you can use it:
- Amazon advertising on Amazon Live
- Instagram advertising on Instagram Live
- YouTube advertising on YouTube Live
- Facebook ad advertising on Facebook Live
- TikTok Advertising on TikTok Live Shopping
- Shopify advertising on Now Live
6. User generated video
Consumers or influencers create user-generated content (UGC). This widely popular online marketing showcases a brand and its products. As a highly effective word-of-mouth marketing strategy, it is trusted by many to provide honest and unbiased feedback.
Consider partnering with influencers or reaching out to customers who create videos about your products to seek their consent to share their UGC. Marketing and social media go hand in hand, so be sure to share this compelling content on your target audience’s favorite social platforms.
Popular types of user-generated video:
- Testimonials
- Reviews
- Social media posts
- Blogs
- Tutorials
Where you can use it:
- Marketing through social media
- Video ads
- YouTube ads
- Facebook ad advertising
- Instagram ads
- Product pages
- Website catalogs
- Email newsletters
- Virtual events
- Amazon Brand Stores
- Amazon Premium A+ pages
7. Short-form video
While it may be last on our list, this popular ecommerce video marketing tactic is certainly not the least significant. In 2023, short-form video has taken the world by storm. With the rise of TikTok and YouTube Shorts, social media and marketing have joined forces, grabbing the attention of the masses.
The average short-form video is between 15 and 30 seconds long and can be viewed and shared on any device. They are popular among social media users because of their engaging and easily digestible content. For sellers, you can reach your target audience without incurring the costs associated with traditional video production services.
Where you can use it:
- TikTok videos
- Instagram Stories and Reels
- YouTube Shorts
- Snapchat Spotlight and stories
- Website or product pages
- Blogs
- Amazon Brand Stores
- Amazon Premium A+ pages
The Benefits of Video Marketing
With consumers increasingly seeking engaging and informative visual content, ecommerce video marketing has become a powerful tool to captivate audiences, boost brand awareness, and drive sales. From showcasing product demos to offering behind-the-scenes glimpses, video content can create an immersive and personalized shopping experience.
As technology continues to evolve, embracing video marketing not only enhances brand visibility but also nurtures stronger connections with customers. However, not all video content can grab the attention of your target audience. Stick to high-quality videos that align with your objectives. From improving brand recognition to moving stagnant inventory, there is a style for ecommerce sellers' goal.
Searching for ways to gain a competitive edge this year? Enlist the help of our ecommerce marketing experts to develop captivating content that converts. Our team of videographers, social media specialists, and account managers reduce your workload and elevate your performance through tailored strategies that align with your goals. Follow this link and fill out the form to schedule a free consultation.