March 26th, 2025
Helping Amazon Seller Central Sellers Get Reviews
Success on Amazon isn’t just about a great product—it’s about trust. And nothing builds trust faster than authentic, high-quality reviews. That’s where Amazon Vine comes in.
Amazon Vine for sellers helps build quality reviews for products with less than 30 reviews. After enrolling in the Amazon review program, FBA products will be tested and reviewed by Vine Voices, Amazon’s trusted group of reviewers. These people will provide unbiased feedback on your product listing. Simply handing out products isn’t enough; strategic execution to secure more reviews and build trust is key.
Our expert team helps sellers maximize Vine by selecting the right products, optimizing listings, and pairing them with targeted ads for the best results. Ready to boost sales? Let’s make Vine work for you.
What is the Amazon Vine Program?
The Amazon Vine Program is an exclusive opportunity for new product launches and listings with fewer than 30 reviews to improve consumer trust by obtaining unbiased reviews from Amazon's top reviewers, known as Vine Voices.
Amazon selects these Vine Voices based on their reviewer rank, trustworthiness, and the quality of their feedback. Only the most credible, experienced, and trusted reviewers are part of the program.
How Does Amazon Vine Work for Sellers?
Sellers must be enrolled in Vendor Central or be part of Amazon's Brand Registry in Seller Central. Once eligible, sellers can specify the number of units they’d like to make available to reviewers. Vine Voices will receive the free product in exchange for writing a detailed, honest review.
The goal is to gather unbiased opinions on new or stagnant products, helping customers make more informed buying decisions.
Slow Moving to Steady Sales
We handle the entire Vine process—from selecting the right products to enrollment—to deliver the best results. One client transformed a slow-moving product into a 4.8-star success, gaining 43 reviews and a steady sales increase, even in the off-season.
Whether you're launching a new product or need a boost for an existing one, we’ll help you strategically leverage Vine to drive reviews, increase visibility, and grow sales.
What Are Vine Reviews?
The reviews generated through the Amazon Vine Program are independent and cannot be influenced or edited by sellers. Vine Voices provide an honest evaluation to maintain the integrity of the review process.
You can easily spot a Vine review because it features a green text stripe indicating that the reviewer received the product for free in exchange for feedback.
Benefits of Amazon Vine for Sellers
Vine reviews build credibility and trust with buyers, especially when you're launching new products or looking to increase visibility. However, participating in Vine involves nominal fees and a commitment to shipping free products, so weighing the costs and benefits is important.
Tailored to kickstart sales momentum, this Amazon product reviewer program offers a lifeline by attracting honest feedback from trusted voices. It's a strategic boost that not only enhances product visibility but also improves ranking, leading to greater exposure and sales.
Reviews & Sales Soar!
With our help, one client saw their product soar to over 5,100 reviews, generating $175,000 in monthly sales—proving that Vine can be a game-changer for growth.
Getting glowing reviews isn’t just a bonus—it’s essential for growth on Amazon. To kickstart growth, join the ranks of successful sellers who leverage Vine to boost customer trust.
Common Seller Questions
1. How do I become eligible for Amazon Vine?
To participate in the Amazon Vine program, you must be a registered seller in Vendor Central or Brand Registered in Seller Central. Your products must also be eligible for the program:
Have a live product detail pag
New condition
Available to buy through FBA
Fewer than 30 reviews
2. Is there a cost to join Amazon Vine?
Yes, there are fees associated with the Amazon Vine program. Sellers are required to cover the cost of sending free product samples to Vine Voices, and there may be additional charges for the program. The costs vary depending on the number of products you send.
Check Amazon New Seller Incentives to see if you qualify for credits or other offers.
3. Can I choose which reviewers will get my product?
No, Amazon selects the Vine Voices based on their reviewer rank, trustworthiness, and expertise. You cannot influence which reviewers receive your product, but the feedback is consistently unbiased and honest.
4. Will I be able to edit or control the reviews?
No, reviews written by Vine Voices are independent, and sellers cannot alter, edit, or influence them. The purpose of the program is to gain authentic and honest feedback, which benefits potential customers.
5. How long does it take to see Vine reviews?
The time frame for receiving Vine reviews varies. It generally depends on the number of products submitted and how quickly Vine Voices try out and review them. Typically, reviews appear within a few weeks after your product is received.
Amazon Vine Rules, Restrictions, and Exclusions
Business Requirements
- Must have a professional seller account on Amazon.
- The brand must register via Amazon Brand Registry.
- Must be enrolled in FBA fulfillment.
- Must be located in Amazon CA, DE, ES, FR, IT, JP, UK, or US.
Requirements for Amazon Vine Items
- There must be fewer than 30 reviews on the product detail pages.
- Must be available via FBA in ‘New’ condition.
- Inventory needs to be in stock.
- Product listing must be optimized to include image(s) and a description.
- The item must already be launched at the time of enrollment.
Amazon Vine Product Restrictions and Exclusions
- No adult products are allowed.
- They will be excluded if Amazon has to bundle multiple products for delivery and review.
- Products will not be allowed if they do not correspond to the exact products listed on the FBA offer.
- Products requiring an Amazon Vine reviewer to order another product separately to conduct a review are not allowed. However, accessories for widely owned products such as iPhones or Android devices are permitted.
The Pricing Structure
Previously, sellers were charged $200 for each parent ASIN enrolled in the Amazon Vine Program. Luckily, for brands on a budget, they introduced new cost-effective pricing options for products enrolled after October 19th, 2023.
While the $200 option is still available, there are now three tiers you can choose from:
- $0 for up to 2 units and two free Vine reviews
- $75 for up to 10 units and 10 reviews
- $200 for 30 units and 30 reviews
Once a tier is selected, you cannot add more child ASINs or change to a different tier. You will only be charged if you enroll three or more units per ASIN and receive your first review within 90 days from enrollment.
According to Amazon, enrolling products in Vine can increase sales by up to 30%!
How Do I Enroll in the Amazon Vine Program?
Once you receive an Amazon Vine Program invite, it’s time to enroll. Here’s how to sign up for Amazon Vine and access your Amazon Vine Program login:
- Visit the Amazon Vine login page on your Seller Central account
- Hover over the Advertising dropdown
- Select Vine
- Add the ASINs you want to enroll and click on Begin Enrollment
- Select the number of units you wish to enroll and click Enroll
- Track progress on the Details page
How Has the Amazon Vine Program Changed?
Available to 3PL Sellers
Previously, Amazon Vine was exclusively accessible to first-party sellers (1PL) through Vendor Central. However, Amazon ultimately expanded Vine to include third-party sellers (3PL) in their US marketplace, marking a significant shift in accessibility.
Free Enrollment
Historically, vendors incurred a fee of $2,500 per enrolled ASIN to participate in the Amazon Vine program. Now, however, Vine enrollment is entirely free for sellers. You still need to pay for the tier and number of reviews received. While success isn't guaranteed, this presents a valuable opportunity for sellers seeking to accrue Vine customer reviews of free products.
Is the Amazon Vine Program Right for Your Business?
There is No Guarantee - But Don't Let That Deter You!
While the Amazon Vine Program offers the ability to generate reviews on your behalf for products that have little to no reviews, they do not guarantee the reviews. If a Vine member receives your item and does not review it, the product will not be returned.
Amazon does extensively vet their Vine Voices. They have strict criteria for consumers to be Vine Reviews. In our experience, the reward far outweighs any potential risk, and any review you garner from the Amazon Vine program brings you closer to a higher rank on Amazon.
Be Aware of the Review Limit
Once the review count on the product detail page reaches 30 reviews, the product will be unenrolled from the Amazon Vine Program. This happens regardless of how many Vine Voices receive the product or leave reviews during the enrollment period.
Choose Your Inventory to Be Reviewed
When enrolling in the Amazon Vine Program, it’s important to note that currently, there is a limit of five SKUs at a time. Take a look at your products and see which ones need reviews (remember, only products with zero or fewer than 30 reviews are eligible).
Value of Reviews
The quantity and quality of your reviews are essential to your sales and growth on Amazon. Research shows that more than 80% of consumers value online reviews as much as they do a recommendation from a friend.
Amazon understands the power a Vine Amazon review can hold in helping shoppers decide to purchase. They use that information to assess sellers. It does this in two ways: seller ratings and product reviews. The product reviews are most important because listings with 4-star reviews and above typically rank the highest in search results.
Ready to improve your Amazon sales? Let our expert team of Amazon seller consultants help you navigate the complexities of Amazon. With our guidance, you’ll optimize your product listings, skyrocket your reviews, and boost your ranking in record time. Don’t leave your success to chance. Contact us today for more reviews, sales, and growth!